One possible avenue toward selling your listing is to make it a “show house,” which would give interior designers access to redecorate each room in the latest trends and then open the property to the public as part of neighborhood events. Such a selling strategy, which more real estate professionals across the country are trying, according to The Wall Street Journal, can give designers a platform to showcase their work while also attracting potential buyers to your listing.
Typically, each room in a show house is redone by a different designer; each designer covers the cost of his or her project. Visitors at community events pay an admission fee to tour show homes, and the proceeds usually go toward a charity. Following the event, designers take back any items that are removable from their designs. In the end, the seller is left with a freshly designed home to promote on the market without the cost of remodeling.
“This is staging on steroids,” Margaret von Werssowetz, a sales associate with Handsome Properties in Charleston, S.C., told the Journal. She’s selling a show house for $1.65 million.